I dont bother comparing air coolers to liquid coolers. As long as its good at cooling, quiet and looks nice is that I'm bothered about. I had a CM V6GT a while back and that was a great little cooler, was a tad loud but overall for 35quid it was excellent! And I think this new cooler would look pretty smart in a nice system, that is providing it cools well and isnt too loud. I think it would be a nice addition to a gaming PC.